IGNITE INFLUENCE Elevate Your Brand
Personal Branding Coaching
The Ignite Influence Program offers a comprehensive roadmap for building, communicating, and monetizing a personal brand.
PHASE 1 | CLARIFY: BRAND IDENTITY
Objective:
Create a strong personal brand identity that accurately reflects your values, expertise, and target audience.
WEEK 1: Topic Deep Dive
Activity:
Core Expertise Exploration:
Analyze your strengths, skills, and passions to define the core of your personal brand.
Niche Identification:
Identify your niche or specialization within your industry.
Audience Needs:
Research the needs, desires, and pain points of your target audience.
Outcome:
A clear definition of the main topics or areas of focus for your personal brand and an understanding of where you fit in your market.
WEEK 2: Unique Value Proposition (UVP)
Activity:
Develop Your UVP:
Craft a unique value proposition that communicates what sets you apart from others in your field.
Ideal Client Persona:
Define the profile of your ideal client or audience.
Validation:
Test your UVP through feedback from peers, colleagues, or potential clients.
Outcome:
A one-sentence UVP that defines your value and positions you uniquely in your niche, serving as the foundation for all your branding efforts.
WEEK 3: Visual Identity
Activity:
Brand Aesthetic Research:
Gather inspiration for your brand’s look and feel, such as colors, fonts, and overall style.
Create a Visual Brand Guide:
Develop guidelines that will ensure a consistent look across all platforms (social media, website, business cards).
Professional Photos or Logos:
Consider investing in a professional photoshoot or custom logo design that aligns with your brand identity.
Outcome:
A cohesive visual identity that visually represents your personal brand across all channels, creating immediate recognition.
WEEK 4: Voice, Tone, and Messaging
Activity:
Defining Your Brand’s Voice:
Determine how you want to come across to your audience (e.g., friendly, professional, bold, inspiring).
Core Messaging Points:
Develop key messages that resonate with your audience’s needs and communicate your expertise.
Consistent Messaging Across Platforms:
Create messaging templates for use in bios, social media profiles, and marketing materials.
Outcome:
A clearly defined brand voice and messaging strategy that ensures consistency and effectively communicates your value across all platforms.
PHASE 2 | COMMUNICATE: CONTENT STRATEGY
Objective:
Develop a content plan that aligns with your brand identity, educates and engages your audience, and positions you as an authority.
WEEK 1:Content Inspiration
Activity:
Competitor Analysis:
Study how other successful brands in your niche create content and engage their audiences.
Audience Research:
Identify the type of content that resonates most with your target audience (e.g., educational, inspirational, practical).
Brainstorm Content Ideas:
Generate a list of content topics and themes that align with your expertise and your audience’s interests.
Outcome:
A bank of 20-30 content ideas that are relevant to your audience and aligned with your personal brand.
WEEK 2: Content Strategy
Activity:
Define Content Pillars:
Identify 3-5 core themes or content pillars that will guide your content creation (e.g., education, behind-the-scenes, thought leadership).
Choose Content Formats:
Decide on the formats that best suit your brand and audience (e.g., blog posts, videos, podcasts, infographics).
Craft Effective CTAs:
Develop calls to action that drive engagement, email sign-ups, or sales.
Outcome:
A strategic content framework that includes your core pillars, content formats, and engagement strategies.
WEEK 3: Planning & Publishing
Activity:
Editorial Calendar Creation:
Plan a 30-day content calendar with clear posting schedules and content types.
Content Automation:
Explore scheduling tools (e.g., Buffer, Hootsuite) to streamline the publishing process.
Repurposing Content:
Learn how to repurpose long-form content into multiple social media posts, videos, or blog entries.
Outcome:
A detailed content plan for the next 30 days, ready for publishing across different platforms, with automation tools set up to streamline posting.
WEEK 4: LinkedIn Profile Optimization
Activity:
Audit Your LinkedIn Profile:
Analyze your profile from the perspective of your target audience. Does it reflect your personal brand and UVP?
Keyword Optimization:
Ensure your profile is optimized with relevant industry keywords to improve searchability.
Headline and Summary Update:
Rewrite your headline and summary to reflect your UVP and appeal to potential clients or employers.
Engagement Strategy:
Develop a plan for regularly posting and engaging with content on LinkedIn to build your professional network.
Outcome:
A fully optimized LinkedIn profile that reflects your personal brand, strengthens your online presence, and attracts your ideal audience.
PHASE 3 | CONNECT: LEAD GENERATION
Objective:
Develop strategies to capture leads and convert your audience into clients or customers.
WEEK 1: Email Capture
Activity:
Create a Lead Magnet:
Develop a valuable resource (e.g., eBook, checklist, free course) that incentivizes your audience to sign up for your email list.
Set Up Email Capture Forms:
Integrate email capture forms on your website, social media profiles, or landing pages.
Email Service Provider Setup:
Choose an email service provider (e.g., Mailchimp, ConvertKit) and set up automated welcome emails.
Outcome:
A working email capture system with a lead magnet and an email service provider in place, ready to build your email list.
WEEK 2: Ideal Client List
Activity:
Client Persona Development:
Refine your understanding of your ideal client by diving deeper into their pain points, goals, and needs.
Building Your Network:
Identify key individuals or businesses that could benefit from your services.
Cold Outreach Preparation:
Prepare personalized messaging for cold outreach (emails, LinkedIn connections, etc.) that focuses on the value you offer.
Outcome:
A comprehensive list of ideal clients or prospects to reach out to, with tailored messaging ready to initiate contact.
WEEK 3: Messaging
Activity:
Crafting Effective Sales Messaging:
Develop clear, concise, and compelling sales messages that resonate with your target audience.
Test and Refine:
A/B test different versions of your messaging with various clients or leads to determine what works best.
Follow-Up Strategy:
Create a follow-up process to maintain communication with leads and move them through your sales funnel.
Outcome:
A well-crafted messaging framework for outreach that effectively communicates your value and converts leads into clients. posting.
WEEK 4: LinkedIn Sales Navigator Process
Activity:
Setting Up LinkedIn Sales Navigator:
Learn how to use LinkedIn Sales Navigator to find and connect with your ideal prospects.
Targeting Your Audience:
Use Sales Navigator’s advanced filters to build a list of high-quality leads.
Outreach Strategy:
Develop a strategy for reaching out and connecting with these leads using personalized messaging and value-driven engagement.
Outcome:
A fully functional LinkedIn Sales Navigator process in place, with a targeted list of prospects and an outreach strategy for generating leads.
TESTIMONIALS
Our Client Reviews
Working with Gina was the
jumpstart I needed. I was feeling stuck and in a funk. Gina has been a sounding board, an accountability partner, and a
strategic thinking partner. Her background in marketing has been particularly helpful and insightful. If you're looking for direction and to get out of a funk and back into flow, Gina's got your back!
Rachel Ruckenmiller
Keynote Speaker + Personal Trainer
Nacho's authenticity as a coach if one of his best characteristics. He comes from a genuine place of care, concern, and is ready to offer guidance to anyone who needs it. One of his specialties is flow coaching, which utilizes the neuroscience of peak performance to help clients unblock whatever is making them feel stuck, and to find more flow in their lives. Nacho is an active listener and creates a safe environment for anyone who is willing to be coached by him.
Faisal Tabusalla
Fitness and Wellness Coach
I am delighted to recommend Nacho as a high-performance coach. His kindness, intelligence and compassion make him a valuable asset to any team or organization. Nacho´s insightful and inspiring approach to coaching fosters growth and development, helping individuals reach their full potential. With deep expertise in high-performance strategies and excellent communication skills, Nacho consistently delivers exceptional results. I wholeheartedly endorse Nacho as an outstanding coach.
Ingrid Flores
CEO Tech Start-up
Our Other Initiatives
Talk To Us
